Ads & the Female Fan Base #infographic

Ads & the Female Fan Base #infographic

Women have largely been an afterthought in the male-centric sports world. But they are no longer sitting on the sidelines in the minds in sports marketers, due to the rising buying power of women, who dominate 70 to 80 percent of customer purchases. Women 's global incomes are estimated to hit a record $18 trillion by 2018. External link, nearly double the GDP growth predicted from China and India combined. With women predicted to dominate nearly 75% of discretionary spending by 2028, sports advertisers acknowledge that female fans represent a serious revenue source and are taking action around the world.

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Ads & the Female Fan Base #infographic #Business  #Female Fan #Products #Sponsors

infographic by: onlinemba.unc.edu


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Ads & the Female Fan Base #infographic Ads & the Female Fan Base #infographic Reviewed by Younglistan.com on October 28, 2020 Rating: 5

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