Wherever customers go, advertisers will follow soon and the social media world is no different. Nearly every market field has been impacted by the emergence of social media, but maybe none has been more affected than the advertising sector. What started as a place for people to meet and interact over the past few years has become an ideal scenery for advertisers. Advertisers can reach a wider audience than ever before with the social media.
When social media advertising first came onto the scene, marketers simply used it to connect with their audiences. However, many traditional ad approaches have had to be changed by marketers today to keep up with consumer behavior and technological trends. Social media is here to stay and advertisers need to adapt to get customers engaged.
Also Read: Advertising How COVID-19 Has Impacted Media Consumption, by Generation.
infographic by: www.mdgadvertising.com
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