Where K-Beauty Is the Preferred Choice #infographic

Where K-Beauty Is the Preferred Choice #infographic

Move aside, K-Kop, this latest Korean export success is called K-Beauty. In Asia and beyond, Korean beauty and skincare products have a wide following. The nation that uses the most Korean skin care is, of course, South Korea itself, but as Rakuten 's market research reveals, the Philippines and Singapore are not far behind.

Korean skincare has been synonymous with so-called skincare rituals, which for Korean beauty brands built a loyal following of beauty enthusiasts. In most Asian markets, Korean items are used more frequently than Japanese ones, despite Japan being home to global household names such as Shiseido.

Where K-Beauty Is the Preferred Choice #infographic

infographic by: www.statista.com

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Where K-Beauty Is the Preferred Choice #infographic Where K-Beauty Is the Preferred Choice #infographic Reviewed by Younglistan.com on July 01, 2020 Rating: 5

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