Advertising Facts From All Over The World #infographic

In order for advertising to really hit home in its respective markets, its vital is to have behind the words the subtlety and depth of understanding of culture. Some brands navigate this beautifully, bringing their voice and message into the hearts and minds of consumers around the world, while others fall distressingly short of the mark with comical blunders.

Some brands have struggled really to ensure that their advertising campaigns navigate cultural differences across target markets. Messaging, imagery, and ideas that work in their central market may not have the same resonance or consumer associations in Argentina or South Korea, say.

infographic by: textappeal.com

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