In their rush to court younger consumers, sometimes travel marketers overlook a significant demographic: baby boomers.
Members of this cohort, roughly defined as those born between 1946 and 1964, are particularly valuable in that they often have the income and time to take multiple trips each year.
infographic by: www.mdgadvertising.com
Baby Boomer Travelers: What Marketers Need to Know #infographic
Reviewed by Younglistan.com
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May 22, 2020
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