Snapchat Brings ' Transformation Ground ' Ar Effects on App #Article

Snapchat Brings ' Transformation Ground ' Ar Effects on App #Article

Snapchat has introduced a new' Earth Transformation' AR effect to make things more enjoyable for users on the app, which, as the name implies, turns the earth into different variations including water and lava through the Snap camera.

In the video posted on tweet, you can see what that looks like. Snapchat used advanced AR software for the visual effect, according to Venture Beat: "The real-time ground segmentation system uses machine learning models to capture geometry and semance, automatically isolating land-based objects from opposing backgrounds." Snapchat previously used similar effects to the sky segmentation that users seemed to love.

It has recently started testing a new logo recognition feature and while there are only a few brands that have the option available right now, it's full of potential when it comes to advertising. Snap partnered with Tate Britain, The National Gallery and The Bank of England to also introduce the £ 20 bills.

Snap will open doors to a new approach to brand marketing through creative use cases and-AR applications, and more that may include encouraging consumers to take advantage of discounts and promotional offers. The ability of Snap to change the floor may not be shocking but it is a sign of what the software can do.
Snapchat Brings ' Transformation Ground ' Ar Effects on App #Article Snapchat Brings ' Transformation Ground ' Ar Effects on App #Article Reviewed by Younglistan.com on March 14, 2020 Rating: 5

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