Why Brands Matter and How Counterfeits Undermine Them #infographic

Why Brands Matter and How Counterfeits Undermine Them #infographic

In 2018, $323 billion in damages to the economy was caused by counterfeit goods. Some of these counterfeits also led to damages to property and even deaths. But what qualifies as a counterfeit item? There are two common types of counterfeits, knock-offs and pirated items. Knock-offs are close imitations of copyrighted material and designer products. Pirated items are copyrighted works that are copied without permission from the owner.

More than 1 in 4 consumer reported unknowingly purchasing non-genuine goods online. Fake goods are commonly found in seemingly innocent platforms such as search engines and mobile apps. Brands matter. There are several big reasons to avoid fakes. Fakes rarely comply with safety standards which can lead to damage to your property, injury, and even death. Counterfeits also damage the economy making production and prices more expensive. Fraudulent merchants can also steal personal information to create fake copies of you and your credit card.

Find out how you can keep yourself safe from counterfeits here.


Why Brands Matter and How Counterfeits Undermine Them #infographic


infographic by: www.bestchoicereviews.org
Why Brands Matter and How Counterfeits Undermine Them #infographic Why Brands Matter and How Counterfeits Undermine Them #infographic Reviewed by Younglistan.com on May 23, 2019 Rating: 5

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